SENIQ

We take the SENIQ route to escape the noise, to challenge expectations, to find something real. To lose ourselves, only to return stronger. Some paths don’t just take us somewhere—they wake us up. Because the journey isn’t about where it leads—it’s about who we become along the way. Our SS25 launch video is here. Watch now: https://lnkd.in/gEcvGVKj

Introducing the SENIQ SS25 Trail System—Hiking & Climbing, Reimagined ⛰️ The next evolution of our Trail System expands beyond hiking to embrace climbing—featuring abrasion-resistant, harness-compatible gear that moves with you. "Our customers weren’t just hiking in SENIQ last year—they were climbing, too. So we designed a system that supports both, with durability for rugged terrain and silhouettes fresh enough for daily wear. With climbing growing faster than ever, we’re building apparel for the modern outdoor woman who refuses to compromise on performance or style." Inspired by the grit of the trail and the boldness of the climb, SS25 blends durability, versatility, and design in a way the industry hasn’t seen before. 🔹 New arrivals: The Tectonic Pant, Off-Grid Legging, and Off-Grid Halter—built for strength, styled for movement. 🔹 Returning favorites: The Trailmix Pant, Dirtpop Jacket, and Oasis Tank, now in fresh hues. 🔹 1% of every sale supports Women’s Wilderness & The Mental Health Coalition. Built for the wild, styled for wherever. Check out the full collection: https://seniqbrand.com/

Our love letter to the first SENIQ Ski Season ever 🙏 Dreaming is just the start. Its movement that ignites spark. It’s not about just dreaming bigger. Its about moving bigger. Turning up the volume and carving your own path. Moving with intention to break boundaries. Challenging whats possible. Pushing past what they say you cant do. Because when you dream crazy You move crazier. Featuring our fearless leader @jess.cohenn ⛷️❄️ 🎥: @travelwithdoug https://lnkd.in/g8AaGVtx

A dream feature for SENIQ✨ Our SS25 collection preview just landed on Hypebae —an outlet we’ve admired for their coverage of technical apparel and trend leadership. Seeing SENIQ featured here is surreal, and we’re just getting started 🚀 . Read Here: https://lnkd.in/gRPzM-GM

Big moment for SENIQ—our Fleece just got featured in Who What Wear ! Proof that high-performance gear can be just as stylish off the mountain as it is on. 🚀✨ Read Here: https://lnkd.in/gg6WjREJ

Thrilled to see our Slopestar Ski Collection featured in SELF Magazine !✨ Huge thanks to Kristin Canning for the beautiful piece and for including SENIQ. Grateful to be among the best in the ski industry! Read Here: https://lnkd.in/gtWxrb6B

⛰️ SENIQ Apparel: Fashion-Forward Hiking Gear for Women 👟✨ Designed by women, for women—Seniq is redefining outdoor apparel with bold cuts, unique colorways, and high-performance features. Plus, 1% of sales support outdoor equity & mental health initiatives. 🌿💙 Available now! Ready to hit the trails in style? #SeniqApparel #HikingGear #WomenWhoHike #OutdoorAdventure #TrailTested https://lnkd.in/d9J5A6_C

Honored to be featured in the CNN Underscored Best Ski Jackets of 2025 Article ✨ Be ready to be bombarded by compliments when wearing the Slopestar Ski Jacket 👏 Read More Here: https://lnkd.in/gdxygDEX

We took the SENIQ Route with Merrell 🌲 We hit the trails in Bend, Oregon with Merrell and our incredible outdoor community to celebrate the iconic Moab Speed 2 Gore-Tex (our go-to fall hiker) and the stunning golden hues of the season. Merrell’s mission to make the outdoors accessible to everyone inspires us to continue empowering more women to explore the outdoors for mental rest & reset 💪 Shoutout to our incredible Bend ambassador Amy Jensen for being the best trail leader out there 💕

I feel like a broken record but I'll say it again. The outdoor industry has been built on the back of innovation. This objective truth was originally about new methods and products that allowed outdoor adventure to become safer and more comfortable. And while plenty of brands are still trying to tell you about their new product that will perform 0.235% better than last seasons version of the same product, there are some brands that are finding new ways to innovate. One of them is SENIQ who is not promising the latest textile innovation to help you stay warm, dry, cool or safe. They instead are promising an outdoor brand for women. One that deploys the technology of the fabrics that have now become the standard in performance with a design aesthetic that most incumbent outdoor brands would be afraid of. Their founders, Valentina T. and Madison Hilson, who have backgrounds at both Backcountry and Victoria’s Secret & Co. are creating a new approach, look, and feel designed to appeal to a younger generation of female adventurers. There have been many wins when it comes to women's active apparel over the past 20 years starting with Athleta and lululemon and more recently with brands like Wild Rye and Oiselle. But even still there is a huge gap when it comes to where women's outdoor apparel is, and where it could be. Tina and Madison join me on today's episode of THE ROCK FIGHT to talk about their innovation story and what they're doing to make SENIQ a difference maker. Listen to (and follow) THE ROCK FIGHT on your favorite podcast app or by clicking the link in the comments. #outdoorindustry #fashion #podcast #apparel