August’s retail sales data beat market expectations
It strengthens our case that growth, especially consumer spending, should remain strong in the third quarter.
The topline sales number showed an increase of 0.1% for the month—much closer to our forecast of a 0.2% increase compared to the market consensus forecast of a 0.2% decline.
More importantly, since retail sales data mostly cover goods purchases, the underlying spending strength should be even greater after adjusting for inflation, as goods prices actually dropped in August, according to the consumer price index data. After accounting for the change in goods prices, we believe retail sales volume should increase by 0.2% to 0.3% for August.
Similarly, the key control group, which feeds into GDP calculations for the third quarter, should grow by 0.4% to 0.5% on an inflation-adjusted basis. If we continue to see similar results in September, goods spending in the third quarter could surpass last quarter’s performance, which grew by 3.0% on a quarterly annualized basis.
🔺 This data should clearly temper the market’s concerns about a growth scare, which has triggered calls for a 50-basis-point cut from the Fed this week. With this solid data, we believe there is a much higher chance that the Fed will move forward with a 25-basis-point cut. Amid heightened economic and political uncertainty, we see no reason for an out-of-order jumbo cut, which would only fuel more volatility.