Aaron West

Senior Analyst, Consumer Electronics and Display Applications

Aaron provides expertise and analysis of the smartphone market, joining Omdia in 2022.

Aaron has a range of research and publishing experience. He graduated from a degree in theoretical physics before moving into consumer product testing, with a focus on sustainability and the environment.

In this role, he was responsible for research project management, including comparative testing of technology products and consumer surveys. He also reported on the energy efficiency and longevity of home appliances, as well as the product lifecycle and obsolescence of smartphones.

He has published articles in Which?, one of the UK’s largest subscription magazines, produced by the country’s largest consumer association.