Brand Transformations for Breakthrough Innovations

Logic & Heart is a brand transformation agency. We help life science, biotech, and healthcare companies find their voice and brand their breakthroughs.

We guide leadership teams, working with them to transform their vision and purpose into connection and impact, and get everyone aligned and excited around the path forward.

Brand Strategy

Clarity & Alignment

Culture & Purpose

Story & Narrative

Visual Expression

Planning & Activation

How We Do What We Do

Why Do We Focus on Brand?

Your brand is everything your audiences think and feel about you. It’s the sum of all the associations they have about your company.

Every touchpoint, every interaction, and every communication impacts your audiences’ perceptions. That’s why it’s important to drive the conversation with intention.

We will help distill what is true to you and frame it in a way that’s meaningful and differentiated, ensuring your brand always speaks with consistency and relevance.

See Our Team

“I don’t need a brand. I just need a website.”

If you believe redoing your website or updating your deck is going to solve your communication problems, ask yourself these 3 questions.

Go around the room and ask each member of the leadership team to give the company’s elevator pitch. They each get 30 seconds. They don’t get to say “it depends.”
If you get a different answer from each person, if you’re telling your story a bunch of different ways, your reason for being is not clear.
Your audiences will continue to hear different things at different times, they’ll be confused, and you will not be understood.
Your audiences don’t care about you. Harsh? Yes. True? Absolutely. People care about themselves and what’s relevant to their lives.
If you aren’t intentional about your brand story and why people should pay attention, if your brand story doesn’t reach your audiences where they are, it doesn’t matter how great your science or technology is.
You will be ignored.
People hear all sorts of promises from all sorts of companies. They all tend to blend into each other.
If you aren’t communicating from a singular brand point of view in a way that’s different, if you don’t own a space in your audiences’ minds, the impact of your science or technology won’t stand out.
You will be lost in the noise.